Sturm, Ruger & Co.

So little has happened with RGR since our previous update one month ago, I could begin this one where that one ended: “We bought RGR one week after the election, when its share price dropped to its lowest level since the beginning of the year. So far, it has traded in a narrow range despite strong post-election gun sales”.

Unfortunately, I cannot yet confirm the remainder of that sentence: “but we think that will change once analysts realize there is more at work here than simply a knee-jerk reaction to fears over future legislation”, since the stock has continued to trade in a narrow range for the past month. In fact, its closing price of $52.70 on the last day of 2016 was only a nickel above our entry price of $52.65 six weeks earlier.

But I suspected this trade would take a while to work out when I issued this alert, which is why I put a 6 month target holding period on it. That’s enough time to put two more quarters worth of sales figures in the holster, by which time concerns over a “Trump slump” in gun sales should be shot full of holes.

Let’s hope that turns out to be the case. Last month my publisher treated the entire office to a sumptuous lunch at Ruth’s Chris Steak House to celebrate the success of that trade (article), so I can’t wait to see what he does for us next year if this one for a weapons manufacturer is equally successful!

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