Sell Alert: USANA (USNA)
TRADE INSTRUCTIONS
Date: February 28, 2017
Name: USANA Health Sciences
Symbol: USNA
Type: Close
Limit: Sell at market
TRADE RATIONALE
I have seldom seen a stock trade as flat as USNA has since we added it to our portfolio three months ago, one week after its 2:1 split. If that move was intended to increase trading activity in the stock, it did not produce the desired income. The stock traded flat as a pancake for the first two months we owned it, never deviating a buck or two from our entry price while the rest of the stock market was celebrating Trump’s unexpected victory.
The only meaningful price movement occurred on February 8 after the company released its quarterly earnings report that came on the low end of expectations. As a result we are down about 6% in this holding, and I don’t see any reason to believe USNA is about to rally anytime soon so I am selling it out of the portfolio to make room for a new addition later this week.
Stock Talk
Karen Williamson
What is going on with Jones???? The stop loss is @$3.15 and it’s now trading @$3.20 and we just got into this trade…..do we need to get out now?
Jim Pearce
Jones reports quarterly earnings next week, so it appears somebody thinks the numbers are going to be below expectations. But they pre-released guidance earlier this month (http://finance.yahoo.com/news/jones-energy-inc-provides-2016-120000819.html), so I would be surprised if the numbers they release next week would be below the numbers they released two weeks ago. If they are, then somebody in management should lose their job since that is about as dumb a move as they could make.
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Dramatic License
Ugh, why did I sell? I should have held on to this like GILD. This was a frustrating trade.
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